12 Things You Should Inspect Before Starting SEO for a Website

Following SEO objects have become essential for all websites which are being run for business purpose. Whether you are starting a service website or blog, a well-managed SEO checklist should be prioritized.

You have settled to inaugurate a new website to deliver something unique to the online audiences. Or maybe you have chosen online business through the website over the offline business. To make everything happen, a full-featured website should be ready online that includes your services in the form of text, videos, and images.

A website can sustain your business performance up but executing a compelling SEO strategy can deliver your targeted audience promptly.

We are presenting an effective and inevitable SEO Checklist that can be followed on clients’ websites or personal websites.

Link Search Console

Is your purposed website indexed or not? Ask your client to provide the webmaster tool access or create a new Google search console account.

Verify your website is crawled or not by putting the following Google operator in the search box.


If your website has not been visited by search engine bots then you need to launch a search console account.

In five ways, you can verify your website ownership.

  • Html Tag
  • Html file
  • Google analytics
  • Google tag manager
  • DNS name provider

All existing ways are trustworthy and completed in the search console dashboard.

Visit settings segment and pick one of them.

No need to use all the methods, you can opt for one alternative.

Also, review the robots Meta tag in the website header portion. Many themes come with default Meta tags settings that can harm your website and prevent the indexing.

Visit to know more about robots tags.

Profits of having a Google search console verified account

  • Index any URL associated with verified domain property in the URL inspection tool.
  • Monitor coverage issues that contain real-time errors on the website including upcoming warning and excluded pages.
  • Inspect the site map errors especially XML. Refresh your sitemap here.
  • Check the speed of your website.
  • Resolve schema oriented issues like logos, product markup, site links, etc.
  • Examine security massages and manual actions that are being taken by Google spiders.
  • Check website crawl status.

Link to Google Analytics

Creating website goals may not be achieved without getting visitors on. 

To know how many visitors head over a website, what actions they are taking, what targets you are achieving and so on, can be measured going through the google analytics dashboard.

Simply copy and paste JavaScript code into the website header or segment. Within a while, a website can be attached to the Google analytics tool and at the moment analytics starts displaying the results.

Check the website HTML section and ensure the coding is existing or not or your client may create a new admin using your email.

Read MoreCraft Ideal Title Tag for a Website

Otherwise, visit the admin section and open property settings under the property.

And fill the following details in the right order.

  • Property name
  • Website URL (select HTTP/https)
  • Industry category  
  • And copy tracking id code.

Advantage of Verifying Google analytics

Real-time traffic data is stored into the analytics dashboard including locations, traffic resources, content, and conversations.

You can see the behaviors of visitors on the website or blog.

From which devices they are coming on could be discovered in the GA.

You can Google ads performance in the GA.

Predefined goals can be established and easily tracked including events and funnels.

Mobile Performance

Is your website is working fine on mobile devices?

If you have not any ideas what is this then go through these Google page insight tools?

More Tools –

This tool will show you a direction on how to improve mobile performance as well as desktop.

Put your main URL in the given search box. Two segments are shown – Mobile and Desktop.

The maximum score is 100 and the minimum is 1.

These are some most common errors you might be suggested to recover.

  • Eliminate render-blocking resources
  • Remove unused CSS
  • Reduce server response times (TTFB)
  • Leverage browser caching

Create Unique Content

Check the website content and its quality – how valuable the content is.

Search engines lover unique and high-quality content. Put your visitors first while creating content. Do not copy or rewrite content whether you are writing for your blog or other websites.

Read moreImprove SEO for other Search Engines

Focus these following things while writing content

  • Keyword research
  • Keyword density
  • Keyword prominence
  • Latent semantic indexing
  • Long-tail keywords
  • Write on trending topics
  • Product problem solving informative content

Examine Backlink Profile

Check the existing backlink database for the website you are working on.

These three parameters work well to measure backlink effectiveness.

Relevancy – a link should be built on the niche-based site.

High authority – a website should a high domain name or old domain.

Anchor text link – Link must be placed on targeted keywords.

Do follow or no follow the link– check which link a keyword contains.

If these above parameters are not satisfactory for a backlink then you should not proceed.

In case, if spammy or irrelevant backlinks are built in the large numbers then disavow all the links using disavow tool.

Image Compression

Compressed images, graphics, and banners may help you to reduce the loading speed on a website.

If images are already published then download the theme and click the right click on the particular and head over to properties tab to see the pixel size.

Tinypng is a faster image compression website that reduces the size of the image within 2 seconds without suffering original quality.

Check Robots.txt File

Do not forget to explore your robots txt file code into Google webmaster tool.

When you install the Yoast SEO plugin into WP, a custom robot txt file is created.

This following code should be inside the code of the robots file.


Understand more about robots.txt file.

Check Canonical Tag

To make your webpage original and capable of indexing in the search engine, a canonical tag is implemented inside every webpage.

If a webpage is missing this code into the header section then put it immediately.

The canonical code may look like – 

<link real=”canonical” href=”link”>

Read more about canonical tag.

Schema Markup

Schema markup is utilized to make a website specifically in Google and another search engine SERP.

Check schema markup in the website programming files.

Common types of Schema:

  • Person
  • Article
  • Product
  • Local Business
  • Video
  • Organization
  • Event
  • Breadcrumbs
  • Recipe
  • FAQ markup

Apply a suitable schema markup code to help the bots to provide accurate results for searchers’ queries.

Meta Tags

Review the Meta tag availability on the website. Are they implemented in the proper character limit and pixel length?

For Meta title:

Character limit – 60-70 characters

Pixel Limit – 600 Pixels

For Meta description:

Character limit: – 160-170 Characters

Pixel Limit: – 910 Pixels

A website or blog must contain a sole logo and favicon that are crucial to developing the brand authority.

Visitors may identify a website through its logo and favicon.

A right favicon size – 16×16

Resolve 404 Page

A website does not have 404 pages.

If a website is small consisting of just a few pages, then manual research would be time-saving.

Read MoreIncrease website traffic

For thousands of webpages, employ the online tools to get the list of 404 pages.

The 301 redirection method is considered the best solution of a 404 webpage.


Conclusion – These ten checkpoints are essential to put in the appropriate order to increase the performance of the website.

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