13 Ways to Improve CTR for WordPress Site in 2021

Improving click-through rate certainly grow up visitors count and customer base for a WordPress site/blog. When a webpage is ranked on a search query at the top, even then the site is not getting clicks comparatively impressions then you should focus on raising click-through rate.

If you can improve CTR even if impressions are less, your site might generate leads, sales, and a regular audience.

Google analytics tool is sufficient to reveal the reason for low CTR and at the same time, you can inspect whole site CTR statics or specific webpage click.

Read Also:

Giant business owners rely on premium CTR management tools such as ahrefs and semrush, even though that is also an appropriate method to observations. But worry not Google analytics has a user-friendly dashboard to extract in-depth reports.

Note – Link Google analytics to search console. It will enable the webmaster statics in the analytics dashboard for free.

1. Polish Title/Description Tags

Each page/post incorporates the title and description tags to be SEO friendly. But if they are not effective, you might lose the clicks even if the site is ranked at #1 position. If you have a large site like e-commerce or classified, Yoast and all-in-one-SEO WP plugins can work as an employee. In which you earn a lot of auto drag and drop features to update the title tags and description in bulk.

What title/description tags make effective?

Three parameters you must workout on:

2. Power Words/Primary Keywords

Your title and description tags should SEO friendly. SEO friendly refers to the optimization of primary and secondary keywords/terms in the given Meta tags space to be ranked. 

When you run meta tags optimization, keywords must be a part of it. The letter you might prefer to think power words to make a different title tag.

These words to be used to influence CTR:

  • Specific
  • Unique
  • Best
  • Free 
  • Updated
  • Handy
  • Successful

As well as you can add astonishing key terms and years to show the tags real-time and fascinating.

Rather you can learn to use a special symbol such as [], |, – etc. These special icons may increase the click-through rate quickly.

3. Meta Tags characters length             

If you are inserting characters in meta title more than 60-70, it will be hard for spiders to decide how many words to display in Google SERP. Google might end up cutting down the characters. In the case of description tags, approx. 160-170 characters would be sufficient for ideal optimization.

4. Pixel length for Meta/Description Tags

Pixel length works to help the character’s length parameter, which means while updating for character length, pixel length can be understood. Understand the formation of Meta tags structures such as lower case letters, and upper case letters. 

  • Pixel length for title tag – 600
  • For Description Tag – 910

This tool you can use to check character and pixel at the moment.

Rather SEO Yoast, rank math and all-in-SEO WP plugins contain features to check these SEO parameters, and the same time you can examine how long a title and description tag will appear in the SERP (Mobile and Desktop).

5. Optimize for Google SERP Features

Do you think Google SERP features can improve your all pages CTR? This is the next level search engine optimization technique on which only a few people worry. I believe SERP features enabling may boost up your click-through rate.

These are some significant SERP features that can be put effortlessly. But some features are controlled by spiders itself.

6. Create Sitelinks:

Site links are the additional links that appear right below the searching listing pointing to the internal webpages of the same domain. Searchers can land on the internal pages directly. With sitelinks, you are allocating the multiple URLs in the SERP to be clicked. 

  • For desktop results, 4 to 6 site links are applicable. 
  • For mobile results, no more than 4 results.

7. Add FAQ Section

Do you think your content need frequently asked question segment on the webpages? You must gather awesome list questions and add answers. Crawlers would like to extract the content from FAQ to display below the site listing in SERP. 

It will extend your site search appearance.

8. Featured Snippets

You might have noticed that Google displays a featured box that is shown underneath the Google quick search. In the featured box, apart from Meta tags, you can find content heading and subheading including images that will undoubtedly uplift site click-through rate.

To read all the Google SERP features this guide is sufficient hopefully.

9. Rich Snippets are Powerful

SERP features are used to highlight organic search results as well as expand the organic/paid listing. Rich snippets are also essential for service and product sites. Here you can implement and modify rich snippets as per your preference.

Implement Schema Code

First off, structured data code is not even for all the sites. It depends upon the site and its niche. Suppose you are using a product site where you are offering physical products then product schema would be applied.

In general, schema code dominates reviews, ratings, and product prices. When searchers will scroll the Google SERP feed, review and rating will attract the attention of.

Implement Schema Code

To enlarge the click-through rate, start working out the schema code. This code should be correct otherwise Google provides a free schema checker tool in which schema functionality can be probed swiftly.

10. Jump to Links are awesome

You might have gone through “jump to link” at the beginning of the Meta description tag. These links are the type of site link (Not exactly) that can improve the clicks on an organic listing.

Jump to Links are awesome

In the WordPress dashboard, you can install and activate the “table of content” plugin that might be productive to grab more visitors from SERP. This WP plugin will enable the content in the formation of the internal links throughout the pages/posts and lead “jump to link” in the description tag.

11. Enable Post Date

Enabling a published date or an updated date right below the headline would heighten the CTR of a WordPress website. 

How Postdate will affect CTR?

If your article is old, “published date should be changed” and this should be recent. Searchers who are hunting the data, they would like to read the most current information. And the published date would ensure your written content is refreshed.

In the WP theme customization, you are entitled to either the post date to display or hidden.

12. Do Experiments with Title Tag

Conducting experiments with the title tag will reveal the hidden secrets of a high click-through rate. In WordPress, you are not going with manual theme editor, Plugins have several features updating Meta tags quickly. Go with A/B testing techniques. You do not need to have multiple pages to be ensured the CTR techniques. The single-page would be adequate to end up with an in-depth report for the Click-through rate.

13. URL should be Explanatory

Permalink structure tells the visitors how a webpage relates to the search query. This is the additional option to have the opportunity to maximize CTR.

Apart from title tag and description, Google let the sites to visualize URLs in SERP. As you work out for title tag to make SEO friendly, in WP interface, also head over to permalink body and add some keywords.

Describe the blog post content using permalink and primary keywords might be valuable to increase the CTR.

Do not go with generic URLs, description URLs instead.


CTR and keywords ranking belongs to one family. Google pays attention to the sites which are getting the highest clicks and. So thinking about CTR, you are also increasing the keywords ranking in SERP.

Be the expert on the Click-through rate and make the Googlers land on the site/blog. On WordPress, do not go with shortcut techniques.

Let us know your thoughts.

Leave a Comment