How to Find Competitors’ Keywords (Manual and Freeways)

Every website SEO begins with either competitor’s analysis or keyword research. But do you think that you can gather competitor’s keywords, for which keywords they are striving to get their websites on the head?

If you can pursue this, you can simply make an affordable SEO strategy for a blog, rather you can develop a solid keyword ranking path to the rank webpage.

The best part of this, you no need to fund into buying tools and searching coupon codes.

Competitor’s keyword analysis will tell you which phrases are the most suitable for your website and you can work on them in the least time.

Honestly, I direct this task before start writing a blog post for my blog.

Read AlsoGoogle SERP Features 2020 (Tips for Improve SEO)

 Whether I work for my website or client’s website, I always begin with a deep competitor’s diagnosis and end up with a few excel reports that I often use to compose content.

In this article, I am revealing hidden tactics for extracting keywords and phrases from competitor’s websites and detect their #1 ranking secret.

Track the following parameters to get the most of the tasks.

Track Meta Titles

Every website use title tags to get displayed into SERP and no website can ignore titles as it the most vital ranking factor.

That’s why, SEOs spend a lot of time to craft awesome title tags with their character length and pixel.

Some keys for character limits and pixels.

You can identify this tag through this HTML code.

<title> </title>

Title Tag

It is the first impression of a website for viewers.

It is considered that a title tag should be contained around 60-70 characters for one page. And Pixel length management is fit around 512 pixels for a single title.

So now you are confirmed that every webpage you are visiting for would be having one title tag.

One more thing, within the same character limit you have to utilize your keywords and phrase as your competitors are doing so.

No doubt, it can be extended up to a paragraph but that will not be so-called SEO friendly format.

Now you have visited a webpage and its title tag is now in front of you.

For example, you have visited this webpage.

Understand the formation of the title tag. How this page is utilizing keywords into limited space.

Also, learn symbols this page is implanting.

Web Hosting Services | 2020 BEST Shared Hosting

You can find one “pipe” that is spreading this text into two segments.

Now comes to the keywords – 

Two keywords we can see into this portion

  • Web Hosting Services

Now, perform some practice for the first part of the title, in which the “Web Hosting Services” phrase is added.

First off, do find monthly searches for this keyword along with total competition and how many other competitors are using this term.

Also, take a glance at PPC costs in case you are going to inaugurate a search campaign with click objects.

Now time to find its LSI and relevant other phrases that are the primary responsibility for hunting competitors’ keywords.

These can be the most relevant queries for the “Web Hosting Services”.

One thing you need to clear is the keyword tone.

This keyword has buyer intent which means the page is marketing web hosting plans for online consumers.

So these following terms can be relevant to

  • Best web hosting
  • Best web hosting plan
  • Web hosting plans
  • Best web hosting package
  • Web hosting package

These above some relevant keywords may be useful for your products. 

What second part says us – 

The phrase is – 2020 BEST Shared Hosting

Again the second term is indicating the same point that is buyer intent for a web hosting plan. But in this section location is not added that is Good thing.

Read More – Rank your youtube video into Google SERP

Note: Try to avoid the same or repetitive words into the title tag.

Relevant phrase for the second term – 

  • Authentic Web Hosting Plans in 2020
  • Best shared hosting Plans
  • Trustworthy Web Hosting packages in 2020

These following key metrics you can conduct research for selected queries-

  • Total monthly searches
  • Total weekly searches
  • Total daily searches
  • Highest competition for organic results and paid results.
  • Lowest competition for both organic results and paid results.
  • Where your page ranked is for particular keywords.
  • How many competitors you would have to face.

I hope you have understood how to find out grab keywords from other websites. Below I am writing some tips to make title tag authentic and search engine friendly.

  • Keep relevant title text to content, heading, page URL, etc. 
  • Maintain both word limit and pixel at the same time.
  • Use primary keywords into the tag.
  • Follow uniqueness.
  • Use a few “hack” words like Effective, powerful, cheap, affordable, best and so on.

Follow Meta Description

Search engine bots do not consider Meta description tags as a ranking factor anymore especially Google bot.

But, you can produce a Meta description for users as it is still being publicized into SERP.

So your visitors will recognize your website niche by reading Meta description and if you can work out on, then they may click on your website.

Note: Many influencers like Neil Patel is not using a unique The meta description for his blog posts, google extracting Meta description text from blog posts content.

Length for description tag: – 160-170 characters

Pixel length – 920

HTML code for this section – <meta name=”description” content=” ”>

meta description

Even this time, you have to follow the same route to find out competitors’ description tags as you have arranged for the title tag.

This time I take another page as an example.

This description tag contains 153 characters.

The description text seems to be natural because of a beautiful combination of keywords.

Additionally, this document is containing a location-based term which is “all Men’s T-shirts all over India”.

That means all the above – the description tag is optimized with three keywords.

Keywords –    

  • T-shirts for Men 
  • Free Shipping on Tees
  • all Men’s T-shirts
  • Now I am illustrating some relevant queries you can consider for your website.
  • Buy T-shirts for Men 
  • Buy T-shirts for Men in India
  • Men’s t-shirt for men India
  • Buy all men’s t-shirts in India

In the case of description tag, relevancy should be strengthened between description and Meta tag.

These clues to compose a Meta description valid for users – 

  • This description text must be natural.
  • Apply the right keywords to 170 characters.
  • Use compelling words to grab attention.
  • Do not apply duplicate Meta description tag.

Significant Images ALT Tags

We employ alt HTML codes to describe images for search engines. I assure you that your competitors are also adopting alt tags into available graphics.

Follow their image alt tags.

Image alt tag maybe look like – <img src=”URL” alt=”keyword”>

alt tag

Into the ALT tag section, keywords are added separating them by comma, no matter how long they are in terms of character limits. Alt tag works in the backend section of the website. Usually, visitors cannot see until he/she press Control + U.

It is executed to define the image relationship with webpage content.

The importance of the alt tag is very high for keyword ranking into all search engine bots.

An empty alt tag may reduce your website performance.

Go into all images and gather their keywords from alt tags. And utilize them for your website content including heading tags, titles tags, and description tags and images.

Track Schema Code

Have you ever paid attention to schema snippets?

You know that schema is another worthy thing to define the whole website for Google bots.

Description and product name are two places where your competitors place keywords.

See below images –

Schema Code

Utilize your competitor’s schema snippets to gather phrases for the website.

Count Heading Tags

The most important tag is the H1 tag. Mostly, Google loves H1 and it should not be missed on any webpage.

Every website owner who knows the greatness of heading tags, he h follow heading tags and optimize them for higher ranking.

In this case, you are to visit competitor’s websites to review heading tags.

Measure the following things – 

  • Emphasize on H1 tag. (<h1> </h1>)
  • Heading tags character size.
  • Phrase and terms to represent paragraphs.
  • How many tags on a webpage are.
  • The number of times a tag is returning.

Extract all keywords you find form other sites and list them into excel format.

Starting probing all listed-phrases to get them into your website.

Conduct case study to undergo into website content

This is the last task of your competitor’s keywords analysis process. 

Go through the content that is written on other websites whether it is a blog post or service webpage.

  • Understand sentence formation and size of paragraphs.
  • If a competitor’s website is using about 2000 words then you should also craft more than 2000 words attaching additional information.
  • Think about what you can do additional and more effective way, without copying other websites.
  • Conduct in-depth research to find out influencing content creation opportunities.

The way you should see the content of other websites –

Verify the first 100-200 words – SEO analysts add the most primary keyword into the first paragraph.

Inspect the last paragraph – it is ending session of content, some secondary terms could be found.

The middle part – the most detailed data can be found in this place.

I have implemented above techniques for more than 200+ clients websites and ending up with high performance.

1 thought on “How to Find Competitors’ Keywords (Manual and Freeways)”

Leave a Comment