Get Ranked Your Video in Google Search (Video SEO)

You have acquired a specialization in website optimization implementing an SEO strategy. But have you ever intended for video SEO? Or if you have ever planned, you probably may have not been successful. Video optimization is not as easy as website SEO.

Surprisingly, video marketing has been enhanced after the evolution of smartphones and tablets. Video social sites like YouTube, DailyMotion, Vimeo, etc. are affecting the video marketing norms than others. YouTube has become very handy for everyone as it is built-in application into android and IOS tablets.

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Rather, the DSLR cameras have enhanced the interest of video marketers in the past two decades. Now YouTube is being considered as the core competitor of Google (However, it is the venture of Google).

The importance of video SEO has been grown as YouTube has become as crowded as Google.

But Half of the YouTubers are not accomplishing goals as their videos are not getting clicked, so they are engrossed in video optimizations to rank higher.

First off, Understand Video SEO

Video SEO is, applying the techniques to optimize the video according to Google algorithms so that it can be appeared and clicked in Google’s organic result.

Why Video SEO Matters?

You can perform the same goal with video optimization as you have practiced with a website.

By the year 2021, it’s projected that video will account for 82% of internet content. Google has an individual section for video results. Now you can assume how a video ranking matters.

Apart from this, online visitors want information the most way and video is considered the finest medium to serve the data. So, a video has the same potential as a website to gain leads, traffic for a business, gather emails and sign up, etc.

Besides, smartphones with a decent camera are accessible these days in 2020.

You should pay attention to video marketing to get succeed. It would be better to start with a YouTube channel and link it to the website.

Do Not Make Following Mistakes

  • Duplicate video title and description
  • Low-quality thumbnail image
  • Do not put embed code of deleted video (It may harm your ranking)
  • Avoid complicated programming structures
  • Expiration date should be wrong or in the past

Do not use the same video into all pages

Can you paste single content into all website pages? You probably would not do so, if you know how Google punish your website. In the same way, you should not embed a single video into all the pages.

It is just like that you are competing yourself. Do you want to be the competitor of your website? No way.

Avoid this mistake if you are following it.

Focus on Video Title and Description

YouTube gives the space to define your video just like Meta tags you put into the website. Remember how you optimized your website using keywords, the same manner you have to research to craft an awesome title for videos.

Here you are not given limited space like Meta tags, you can write an article to add into video description that must be reflected the insights of your video.

Make ensure you are avoiding keyword stuffing into titles and descriptions.

Pay Attention to the Video Thumbnail

You would know how CTR important is. CTR is all about the reaction of your visitors towards video.

Thumbnail is the first content that is seen by visitors. It should be relevant, catchy and clickable that grabs the attention while someone scrolling the YouTube feed.

Do not select thumbnail form the video clips, it won’t help. Make separate alluring thumbnails using the right size metrics.

Recommended tips:- 

· From 160×90 to 1920×1080 pixels

· Formats: JPG, PNG

Know the Power of Subtitles

If you are given the alternative to see the videos, you will likely prefer to watch videos that contain subtitles. Video transcript provides the comfort to watch the video without interrupting others.

Subtitles let you understand the video more dynamically. Motions and text together make a good environment to engage the users and their interests.

Moreover, other language speakers would likely give preference videos that have a transcript.

Tags and Categories

Categories should be fixed according to video content. It helps YouTube and Google algorithms to categories your video into lists.

Make sure you have selected appropriate category options before publishing.

Differently, tags are another chance to list relevant keywords to make video more SEO friendly for Google organic search.

Select YouTube to Host Videos

Google typically prefers to show videos only of YouTube media. You must have noticed that Google is indexing the majority of YouTube videos in organic results.

So choosing YouTube as your video platform is the best way to reaching the audience as it is the second biggest internet website after Google that can be beneficial.

YouTube (social networking site) lets its visitors to comment, share, and like and other more advantages.

Make the first 160 Characters Valuable

Above, we explained how the description essential is. Now, we are explaining the first 160 characters should be SEO-optimized and the most relevant part of video content. 

Why we are emphasizing on first 160 characters because Google will detach your description text right after 160 characters.

Try to place some call to action keywords, or relevant tails into the first section of the description.

Initial 160 characters will be seen whether on Google or YouTube feed.

Get two Strong Resources at The Same Time

You are optimizing both YouTube videos and a webpage on the same product. If they rank together in Google organic, it will lead you to get more leads, traffic, and engagement and end up with more revenue.

Understand video duration –

Try to make the video larger (more than 1 minute). Video length will help you to improve the watch time of viewers. And also you have the privilege to add more quality and rich content to the video to get the engaged audience.

Let’s talk clearly,

YouTube algorithms do not prefer small videos rather users do not pay attention at shorter length videos.

If you produce shorter videos than their watch time will be less.

If you produce larger length videos, then their watch time will be higher. Because viewers would like to spend substantial time viewing these videos.

Understand Google and YouTube Algorithms

This is a hotly debated topic: 

Nobody can avoid the presence of algorithm updates whether your following Google or YouTube. Both have significant and controversial algorithms and both refresh them weekly and monthly basis.

One more thing, you cannot perform black hat activates like keyword spamming and so on.

Google extracts the information from the videos to get them indexed by following video thumbnail and link of the video you provide.

Apart from this, Google considers what information a video has.

Moreover, more data can appear in the search result like your channel name, how old a video is, video size, etc.

Best way to make your video algorithm friendly, follow these tips – 

  • Stay updated with new algorithms updates
  • Create high-resolution videos that contain Good quality
  • (Tips: 576 vertical lines of the video image is considered high best quality videos)
  • Make a high-quality thumbnail for video (you can add text on thumbnail to let the viewer’s know what you are going to say)

Proper ways to embed a Video on Website to Get Ranked

Another way gets a higher rank for video in Google’s organic result is to embedding video HTML code into the website.

If you work better off, it will lead you to higher traffic.

  • Do not hide video on the website using coding tricks
  • Add video sitemap and structured data to your video webpage
  • Get benefited to add more valuable content to describe video into sitemap and schema.
  • Do not forget to install a sitemap into the search console.
  • Inspect robots.txt (video files must not be blocked)
  • Implement video into a crawl able format
  • Into <video> HTML tag, poster attribute should be described.
  • In a video sitemap, describe <video:thumbnail_loc>
  • In structured data, explain VideoObject.thumbnailUrl
  • Your video should be eligible to all encodings like .mov, .mp4, .mpe, f4v, .flv, 3gp2, .3gp, .3gpp, WMV etc.

Ask question if you have doubt.

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